Internet Insurance Website Promotion with Google and Adwords
Tuesday, March 25th, 2008Pay For Visitors, Not Ads!
Pay Per Click (PPC) advertising systems like Google Adwords allow you to set up advertising campaigns for your website. You can set up multiple ad groups that point to different insurance products you sell, different pages on your insurance sales website, or even different insurance websites you may manage!
To get started with Google Adwords, you will need an adwords account and then use Google’s Adwords Tutorial. You can geo-target your ads to the city or state you are licensed to sell insurance in.
Effective Adwords Ads For Insurance
You will need to learn how to write an advertisement that will get a potential client’s attention, and this may be a trial and error process. The best way to learn is to do searches on Google that you think your clients may use when looking for an insurane agent. Then look at other ads that show up under that search and get an idea of what other insurance agents find effective. Now do not copy other insurance agents advertisements. In fact, you will have your greatest success when you can make your ads unique to your own business style and features. However, it won’t hurt to start getting ideas from other people’s campaigns.
Insurance Keywords For Paid Search
Then you will need to learn to bid on search terms. For instance if you sell No Medical Exam Term Life Insurance, and think that may be a good product to start with, come up with a list of keywords that potential insurance clients may type in when they want to buy term life insurance with no physical! Again, this may sound a bit easier then it really is, but you can get the knack with practice and study.
You can find lots of resources on setting up Google Adwords campaigns, so hey… just google it!
[tag]insurance websites, insurance leads, internet leads[/tag]
